Heavy outlined 5 ways to use LinkedIn Mentions to boost your brand awareness, but Andy Headworth at Sirona Consulting asked whether it is LinkedIn we’re seeing or a ‘mash-up’ of the other networks? The LinkedIn Mentions function is slowly being rolled out to everyone, and does not work perfectly yet.
It will be interesting to see how LinkedIn deal with this new feature and the obvious mis-use which will come.
However, will it become unsolicited with mentions that you would rather not have? This is the fear – and it may be used to spam connections (especially for LIONs – LinkedIn Open Networkers), and create unsolicited messages. Once you mention a user or company, it appears in their Notifications. Will it become useful? Considering LinkedIn does not have a wall feature (like on Facebook), and the only communication between users is via InMail, it could be a new way to contact your connections. However, these mentions work differently to those on Facebook and Twitter – you are only able to mention a user or company in a status update or on a comment in a thread. After upgrading the Search feature to increase engagement last month, LinkedIn say that they introduced this feature to allow users to have conversations with their connects more easily, but the feature is limited to only your connections, or those users in a discussion thread. LinkedIn Mentions and New ApplicationsĪt the beginning of this month, LinkedIn announced a new feature to the site which many users would have seen on Facebook and Twitter already – mentions. Here is my social media round up for April 2013. LinkedIn are introducing mentions, and launching a new app, and Facebook have published a brand new operating system for mobile as well as changes elsewhere. Last month saw big changes and big milestones for all the major social networks, and this month harbours nothing much different, but on a smaller scale.
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